![]() The TVC will be supported by outdoor activation, on–ground shopper activation in malls, amusement parks, multiplexes and modern trade outlets, and a digital campaign activated through the Cadbury India website and Facebook page. Through our marketing campaign, which introduces Oreo in India, we want to give families an opportunity to spend more time together creating memorable moments through the much-loved TLD ritual.” In today’s world, the simple freedom of childhood is increasingly being compromised, and carefree, innocent, and slowed-down family moments are rare. The ‘Twist, Lick and Dunk’ ritual which is an integral part of the brand has brought fun filled moments of bonding to countless families across the globe. This makes the way you eat an Oreo a thought out decision, and it makes the process personal to you. Speaking about the campaign, Anand Kripalu, president – South Asia & Indo-China, Kraft Foods, and managing director – Cadbury India, said, “Oreo is more than just a biscuit. Twist, Lick and Dunk your favorite OREO cookies for the ultimate OREO moment 4.0. From dunking them in milk, twisting them apart, eating the creme first or eating cookie first, or even gobbling a handful whole there’s no end to the ways you can eat an Oreo. ![]() As his father dips it in milk, the boy distracts him, and grabs the biscuit from him to eat it. TheTVC features a little boy taking his dad through the three steps of enjoying the biscuit - twisting one side off, licking the cream and dunking it in a glass of milk, before munching on it. ![]()
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